In the first part of our article on What You Need to Know About Social Networks, we will answer the question of what is a social network.
Social networks are platforms that allow people to establish social relationships with each other. In general, people share every day through social networks on many topics such as shopping, personal development information, career activities, photos, opinions on certain topics.
3.8 billion people in the world actively use social networks and these people spend an average of at least 2.5 hours a day on social media platforms. The active transaction of people on social media platforms has made it mandatory for companies that serve people to take part in these networks. Over time, many brands have started to participate in these platforms by completing their digital transformation processes, and they have started to make an effort to both acquire new customers and turn their existing customers into loyal customers through these platforms.
After the shares and promotions they made over time, the companies reached many people and became able to market their products more easily. Let’s take a look at social media statistics together to understand why companies turn to social media platforms so much.
Social Media Statistics usually differ according to the time and conditions. However, one of the most important criteria for the variability of these statistics is the social network used. In this part of our article called What You Need to Know About Social Networks, we will provide you with information about social networks as well as general statistics.
- In 2020, the number of social media users increased by 9.2%. This shows that approximately 321 million users actively participate in social media platforms.
- It is known that there are currently 3.80 billion social media users worldwide. This statistics shows that one out of every two people in the world is on social media platforms.
The number of people using social networks is increasing day by day. This increases the possibility of brands in social media networks to reach more people every day. For this reason, it has become very important for brands to carry out their communications such as product sales and service promotion on social media platforms.
In this section of our article on What You Need to Know About Social Networks, we will give you information about the most socially used social media platforms. In the statistical data we shared with you above, we gave information about the number of social media users. In this part of our article, let’s see which social networks are used the most, how much time people spend on these social networks.
You can see the number of users of social media platforms in the table below.
|Social Media Platform||User Count|
|FB Messenger||1,3 Billion|
|We Chat||1,15 Billion|
- Facebook; The number of users on Facebook is approximately 2.4 billion. While men make up 56% of the Facebook user base, women make up 44%. The weight of the number of active users on Facebook is usually between the ages of 25-34.
- Instagram; Considering Instagram statistics, it is seen that the number of active users has reached approximately 1 billion. While approximately 50.9% of the relevant users are women, 49.1% are men. Most Instagram users are between the ages of 18-24 and 25-34.
- Twitter; The number of Twitter users is approximately 339 million. Looking at the statistics of Twitter users, it is known that 38% of the users are female and close to 62% are male.
- YouTube; Looking at the people who are YouTube users, it is seen that the approximate number of users of this social media platform is 2 billion. 45% of YouTube users are female and 55% are male.
In this part of our article on What You Need to Know About Social Networks, we will talk about what you should consider in your Social Media management process. A general social media management processes;
- Social Media Plan
It covers the stages. Let’s look at them in detail.
A Social Media Plan is a very important thing for all businesses that will operate on social media and want to reach their customers by communicating from there. Generally, companies act by planning many things such as the number of shares per month and sharing language, advertising expenditures, hashtag planning, according to business needs.
Social media plans are very important for you to regularly follow the posts you will make in a month. For this reason, if you want to gain new customers and create loyal customers for your business, you should create a social media plan and conduct your communication within the framework of this social media plan.
Companies perform an advertisement management for the shares they make at certain intervals in order to reach more people and to appeal to more people with their shares within the framework of a certain social media plan. Since advertisements are usually made on platforms such as facebook, instagram, youtube, they reach people who use these social media platforms easily. In order to promote your company and deliver your products to more people, you can advertise your posts and increase the number of people you reach.
In this part of our article called Things to Know About Social Networks, we will share with you information about analyzes on social media platforms. Social media account holders who share on social media platforms or advertise for their posts should make a good analysis of their respective posts and advertisements. Take care to analyze your social media posts monthly, weekly and daily. The social media analysis you will make will make it easier for you to make a decision for the next month and will allow you to follow your social media process easily.
No matter how good a social media plan you have, if you do not manage your social media shares properly, your brand may experience certain problems. Generally, factors such as low likes, low interactions, and few followers are among the most common problems on social media platforms.
For this reason, the first thing you should pay attention to when sharing for your company will be to share in a certain time period. In order to decide on this time period, you should analyze and determine what hours people are usually on social media. In the meantime, you can determine your sharing time with the transactions you make and you can share during the hours when your target audience is active.
Take Power in Social Media
Companies that sell products and services through e-commerce should benefit from all the dynamics of social media. It is very important to have social media modules in the e-commerce infrastructure you use to benefit from the dynamics of social media.